About the project: Cares is an application that tells whether a company tests its cosmetics on animals or not.

The main goal intersects with the slogan "voice for voiceless" and the purpose is to spread information about companies' unethical actions through social media in order 

to gain publicity and to exert such pressure on these companies, which would subsequently lead to changes in the testing policy of their cosmetic products — refusal of animal testing. It is also the way to promote ethics and social responsibility movement in this area.

Task: develop the brand and its identity

Idea: Animal testing is a common problem today, but at the same time, not many people are aware of it. I decided to use the rabbit character as an animal that suffered from cosmetics testing. This is for Cares to be a more recognizable brand in the "cruelty-free" area, since rabbit is the most common in various animal rights organizations.

Leaves as well as green color represent the theme of naturalness, both in terms of animal ethics and cruelty-free cosmetics, since in this case its components are less chemical.

But the main idea is in the dashed line as a metaphor for the inaccuracy of what you see. It means that "there should have been a rabbit" but it is unclear whether it is there or is it dying from testing. And it only depends on us and our actions - will the silhouette be finished or erased like innocent life.

Just stick it on the front door of your cosmetic shop 

Alternative way of marking your cruelty-free cosmetics: