2020 CHINESE NEW YEAR VISUAL DESIGN
GRAPHIC DESIGN + PACKAGING DESIGN + PHOTOGRAPHY
I designed a series of Chinese New Year's visual items for HEHEYUANYUAN Bakery, including a festive gift box, PVC stickers, and posters. Since Chinese New Year is one of the most significant festivals for bakeries in China, it was urgent and essential for us to design and transform all 11 stores into a Chinese New Year atmosphere.
The theme graphic concept revolves around the idea of "reunion," as New Year's Day is a time for family gatherings. Dots are interconnected by lines, symbolizing the strong bonds between family members. Following these lines, people come together for the great annual reunion.
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We created various sizes of visual applications for different items such as freezers, mini bars, counters, windows, and doors.
The theme name for this New Year's promotion event is "三寶鬧新春."
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合和圓緣
HEHEYUANYUAN
HEHEYUANYUAN Bakery & Gift is the first soft European bread bakery in Changzhou, China. They've been devoting to make the best European bread in Changzhou by using the best and the freshest ingredients. Offering not only breads, but cake, pastries, and catering service, so far, HEHEYUANYUAN has been the most significant bakery and gift brand in Changzhou, China.
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Graphic Design, Packaging Design, Art & Photo by 陳芯怡 Cindy Chen.
Photography Assistant 陳芳育 Emily Chen.
Jan, 2020. - Changzhou, China.
