As part of an ongoing brand development role, we were asked by Pronto Software to create a launch campaign for the new version of their flagship ERP product. While some of the major enhancements were yet to be implemented, hundreds of iterative improvements had been made across the board for this release. When put together, each small improvement helps exponentially to make things easier, faster, more intuitive and more powerful. The concept is a play on the idiom '1+1=3'.
This concept was rolled out across several platforms, the most important being a responsive microsite which showcases of the best new developments in each competency. The site is currently live at: http://pronto.net/710
