As a new design graduate I set out to define myself as a graphic and web designer by crafting my personal brand. Meghan MacTavish became Meg Mac as it captured the playfulness of my brand.
As as designer I'm passionate about the use of colour and shapes in design, so I adopted Memphis design accents throughout my branding. To create a full branding experience for myself I included a style guide which includes brand adjectives alongside colour and logo options. This is a really important part of the brand process as it serves as a reminder of the voice and intentions of the brand.
