MARKETING STRATEGY - NAMING - BRAND & CORPORATE IDENTITY - SOCIAL MEDIA STRATEGY
Robust Movement Academy is the project of Pramjeet Singh, a fitness trainer focused on mobility and postural balance trought yoga.
Robust Movement is not a regular gym though, but because of its educational approach is more appropriate to define it an "Academy" that helps people to gain body-mind awareness trought a customized training program.
For Robust Movement Academy I created a marketing strategy and from there I defined the communication: from the corporate identity to the social media (design and strategy).
The main color of the brand is a gradient created by the mix of cyan and turquoise, colors related to health.
The dark blue is the color I specifically used for yoga, since is a color related to harmony and emotional balance.
SOCIAL MEDIA STRATEGY
For Robust Movement Academy I created a Social Media strategy focused on the three main areas of the business: mobility, yoga and online courses.
The content is mainly informative, providing to the users tips about movements, information about fitness in general and yoga, and FAQs; but it also includes promotional posts such as reviews of the students, incredible before-after and seasonal deals.
