The concept is to have one beer, 10 different bottle designs by 10 different designers. The design would be changed annually and could be put on beer glasses as well.
We decided on making versatile design but limit it down to a single color graphics. Our approach was different, but we all shared the same ideology about breaking out of the ordinary and making graphics that aren´t exactly typical for beer bottle labeling. The concept also makes the brand a platform for other graphic designers to show off their own design for design`s sake.
School project at the Icelandic Academy of the Arts
Course: From Idea to Market
Teachers: Þorvaldur Sverrisson & Ásmundur Þórðarson
Design by: Thorleifur Gunnar Gíslason, Geir Ólafsson & Hlynur Ingólfsson
Photographer, Hörður Ellert Ólafsson