2020新北市板橋區立委候選人羅致政競選VI

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2020 Taiwan legislative election candidate — Lo, Chih-Cheng visual identity system

羅致政先生是學者出生的新北市板橋區立委，本次連任競選文宣以「板橋無限，政在實現」為競選主軸，凸顯作為台北市銜接樞紐的新北第一城市，在提升工商業、教育文化與生活環境的無限可能。

Mr. Luo is an incumbent legislator with an educational background in Banqiao area. His campaign slogan is called “Unlimited Banqiao is being achieved. ”

Implying the possibility and endeavor Mr. Luo makes in industry, commerce, education, culture and living environment, and the enthusiasm he carries on to serve people by running for reelection.

我們以「指標方向」的符號結合競選主題，展現推動政策、領導方向的意象；傾斜向上則象徵了不斷向上的進步意涵。

We use the direction mark as a symbol of policy implement and leadership. The tilt represents the meaning of keeping improving.

標準字設計

logotype design

標準字體以明體為基調，不僅易讀性高，給人正式、有氣質、典雅，可呼應委員的學者形象，與富有國際關係、外交等知識的專業性。，融合黑體的再造字體，字體上半部保留部分明體的筆畫特色，但下半部則多以黑體穩重呈現，捨去一些筆頭造型，更顯精鍊。此外，字體融合噴漆字（stencil）的斷點，增添文字的識別與趣味性。

The logotype merges Mingti and Heiti’s features to demonstrate Luo’s professional image. Mingti is a legible font with the characteristic of formal, delicate and classic, while Heiti reveals calm and steady. Furthermore, the logotype combines stencil’s breakpoint, making it more distinct and interesting.