Brand:
JOIE Bread Co / 2020
Business type:
Startup
Services Delivering:
• Brand strategy
• Brand naming
• Brand identity
• Logo design system
• Brand guidelines
• Packaging design
Overview
JOIE is a bakery startup from Malaysia. The name Joie is taken from French which means joy.
We want to display the JOIE brand very clearly, interesting to look at, easy to remember and improve people’s eye tastes when seeing or visiting JOIE outlets.
Next, we make a logo that is a character, symbolic, has a long lifetime, is easily represented, and certainly easy to remember.
For brand colors too, color is one of the easiest identities besides logos. The color is cheerful, baking is the basis for us to put on brown and light turquoise color.
All of these design systems are applied to brand identities such as stationery, packaging, signage, uniforms and other brand communication media.
Joie logotype design with brand colors.
Joie identity design
Joie identity design
Joie cookies packaging and coffee cup
Some of Joie Bread Co packaging family
Joie take away paper bag
Joie Bread Co coffee cup handler
Joie Bread Co coffee cup
Joie Bread Co coffee cup with donut handler
Joie Bread Co apron
Joie Bread Co store signage
