The Impala brand needed a new campaign for its nail polish collection and a woman who represented power, elegance and versatility. At the time, Juliana Paes was the star of the Globo soap opera "Dona do pedaço", with the same characteristics that the brand was looking for. The proposal for competition and winning the Customer was the creation of a Key Visual + instagram post, app and perfumery shelves to attract the customer's attention and purchase new nail polishes.
IMPALA - Release by Juliana Paes
Advertising Agency: Jussi
Art Director: Laís Mota
Writter: Leonardo Louria
Motion: Iris Bernardelli de Mattos
Voice over: Mahira Stecconi
