Fiesta Electric
Founded in 1993, Fiesta Electric specialize in state-of-the-art lighting control systems for custom homes. They serve their customers with the utmost pride in what they do, down to the simplest details. The company has the capability to integrate with security systems, swimming pools, fountains, window coverings, garage doors, etc.
The design brief included the need to incorporate the heritage of the business with a vintage touch. A further requirement was too somehow keep the lightning bolt and the sun. The resulting visual identity and brand system was crafted to adapt to every necessary applications.
The old logo (below left) wasn't representing their company well.
The new design (below right) used various icon, marks, and logos to expand their brand in order to improve flexibility and to increase recognition rates.
With a vast difference between the old and new designs, it was essential to retain brand equity that had built around the existing color palette of Milano Red, Sunglow yellow, and Air Force Blue — representing Earth, Sun, and Sky.
