EVERY YEAR HARPER COLLEGE HOLDS A SPRING FASHION SHOW FOR STUDENTS TO SHOWCASE THEIR WORK. THIS EVENT IS A WAY FOR STUDENTS TO SHOW THEIR WORK AND HAVING A LARGER AUDIENCE IS KEY TO HELPING TALENTED FASHION DESIGNERS FIND JOBS.
Problem The Harper College Fashion Department needed an evocative design that expressed the idea of "Transparency" via fashion and clothing as effectively as possible while laying out the information for the event clearly and concisely.
Solution Transparency needed to be communicated, along with creativity and expression, in a way that was both thematically appropriately, but also achievable and readable. Ink in water, or perhaps even dye, and the idea of creating something from nothing gave rise to my idea for a mix of blended inks, images, and textures, to truly evoke the idea of transparency.
Execution Using layered images of ink and with multiple layers of blended models, textured fabrics, and ink brushes, I created a focused composition that inspired viewers to wonder about the event, and inspect it further. These designs boosted attendance of the student fashion show and helped to give the fashion department its best attendance yet.
While talking with the clients the idea of transparency was made clear: Revealing truth, seeing through to the heart of creativity, and layering elements to enhance and define them further. With that in mind I sketched a variety of compositions. Thinking of a variety of directions which could be explored. Many of these ideas had to do with water, ice, wind, and how ideas and concepts can be fluid, changing, and powerful.
The mood board was key to developing my ideas. Initially finding a combination of water and cloth very intriguing I saw the transparent cloth in water and began to think of imagery of ink in water that I had seen before. I then was able to seek out images of ink in water for the final piece. The idea then becoming, combine ink with cloth, unifying the themes of the show with the actual creative elements of creating fashion.
I chose to use Futura Std Light for the poster. This font gives a high-quality, fashion-focused feel, which would bring the image of the students as professional designers whose work would be valuable to those recruiters hiring, and cementing their work as valid for the general audience.
THE HARPER COLLEGE BRAND
Harper College has flexibility in how their brand is presented. With the logo needing to be in either the top left or bottom right corner, and be either black or white, it was easy to find a place where the brand fit in after laying out most of the text on the design.
I was tasked with taking the initial poster design and using it as a guide for the rest of the print collateral for the project. I first worked on the bookmark, shifting the imagery to make it a compelling bookmark that also displayed the necessary information in a bold, clear, and aesthetically pleading way.
The postcard invite was a natural redesign of the poster, taking the majority of the elements and scaling them down while rearranging the text to fit the format of a postcard invite.