Different elements of celebrity fashion sense were collaged together as four individual posters to promote the first ever MTV Style Awards Show. Being the first awards program to celebrate celebrity style, the posters reflect the MTV identity of pop-culture with bright colors, textures, and opacity adjustments. This makes it stand out in a busy city filled with skyscrapers. The urban typeface, “Updike,” with its geometrical stylized balance worked well by catering to the trendy MTV generation of young viewers. It gives off the look of being fun and playful, a theme that MTV lives by. The design of the posters were used as an inspiration for the event program. Because this accordion-folded brochure would be heavy in body copy, black and white was pulled into this piece and gradient color swatches were only used as accents. To bring back the collage idea without getting too busy, multiple photos were grouped depending on subject matter, and framed using the black background. The brochure when laid flat is large enough to become a poster. It’s an opportunity for every fan to bring home their favorite celebrity.