CLIENT: Colonial Williamsburg
AGENCY: Arnold Worldwide
ROLE: Copywriter
PROJECT: Branding Campaign for Colonial Williamsburg’s new Revolutionary City

ASSIGNMENT: The idea behind this campaign was to take the two sides (British and Patriots) and let them recruit people by pitching their side of the story. The campaign included two websites—one for each side—and a medium buy that would start by posting messages from King George III on Bus Shelters and then a day later, we would have patriots graffiti over it with the “Down with the Crown” tag.

Below is one in a series of web banners I worked on for Colonial Williamsburg.