Lung-Hao Chiang's profile

Great Year | CNY Blend Visual Identity Design




Great Year

CNY Blend Visual Identity Design
_


喝好活好,好好過年

以春聯、剪紙中常出現的彩繪字為概念
帶著玩心將蝶紋、鶴紋、如意葫蘆、蓮年有魚等傳統祥瑞紋樣結合咖啡風味
品嚐蜜處理花果香氣的長壽蝶紋、蓮年有魚的水洗蓮魚紋

大大的祥瑞獻上美好祝福,啜飲滿滿年味
拿紅包,過好年

_


Great Year
CNY Blend Visual Identity Design

In Chinese culture, animals and plants often have another meaning of blessing, called "xian-grui".
Butterfly and crane patterns symbolize longevity, calabash patterns symbolize prosperity and prosperity, and fish patterns symbolize prosperity.

With the Chinese traditional culture of the Spring Festival couplets, paper-cuts often appear in the colorful characters as the concept,
Combine the "xian-grui" pattern with the coffee flavor with a playful touch.

Taste the coffee with honey processing and fruity fragrance with the blessing of longevity, the washed coffee with blessing of happiness and abundance.

On the packaging design with a big good luck to offer good wishes, Taste of Chinese New Year.

_
Great Year | CNY Blend Visual Identity Design

Product Concept:Lung-Hao Chiang
Design:Lung-Hao Chiang
Copy:Lung-Hao Chiang




THANK YOU FOR WATCHING.




Great Year | CNY Blend Visual Identity Design
Published:

Great Year | CNY Blend Visual Identity Design

Great Year | CNY Blend Visual Identity Design

Published: