Step it up is a fictional sportswear company who's unique selling point is their ability to always stay ahead of the game, being the first to introduce new trends, styles and innovations in the sports clothing world. They are always ‘stepping up’ to the mark.

 

The basis of the mark, which is a stylised ‘SU’ monogram, is layered with additional meanings, the shape of the mark mimic’s the dynamics of a foot stepping up onto a step, embodying the motion of always moving forward.In addition, the monogram also incorporates two stylised letters; ‘S’ & ‘U’ which represent the ‘Step’ & ‘UP’.