Aman Resort and Residences
EAST CAPE, MEXICO
The East Cape of Mexico’s Baja Peninsula is an oasis of golden beaches, of desert roads that wind to rarely touched mountain trails, of clear fresh-water swimming holes and waterfalls, and tiny fishing villages. Resonance was engaged to envision and create a Storyline and marketing strategy for Amanvari, the first Aman Resort in Mexico, set in Costa Palmas.
ROLE: Senior Copywriter, Resonance
Irongate, the Los Angeles-based developer behind Costa Palmas and Aman, engaged Resonance to tell prospective buyers the story of the first Aman in Mexico while staying true to the Aman essence of exclusivity and utmost privacy.
With photography that showcases the unsurpassed beauty of the destination, and storytelling that speaks to the sense of privacy Aman is known for, as well as the opportunity to experience an undiscovered part of Mexico, Resonance captured the spirit of the place and the resort.
Marketing materials for Amanvari included print collateral, web materials, video art direction and production.