Agua Bendita is a mezcal made in Mexico and proudly original. This mezcal is dedicated to those who defy traditional norms, thus positioning themselves as a brand without rules for all adventurous souls.
We created a visual system that illustrates the values of the brand, breaking with the rules of traditional mezcal. Agua Bendita is now presented with a metaphorical and playful feel, based on the symbolisms of the Mexican religious narrative, to open a way to experimentation and celebration, because blessed are those who defy common and current norms.
Agua Bendita, bendecido por el maestro mezcalero, bendito por el maestro fiestero.
Art Direction: Futura
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