We partnered with Grammy award winner Sam Smith to create the artist’s first ever lyric video for the new track “I Feel Love”. A trip that celebrates the LGBTQ+ community and Sam’s interpretation of this iconic classic ❤️✨

This is a journey of love. Following the music, Sam, a robot, falls in love on a dreamy, bizarre and wild planet in space. Organic and electronic, beauty and weirdness, 70’s sci-fi and futurism all come together. Color and visual language evolves with the emotion of the song. Abstraction with a hint of narrative enhances the poetic lyrics.
Director: Yaya Xu
Motion designer: Yaya Xu, Sandy Pan
Producer: Jimmy Wade, John Napleton
Special thanks: Corinna, Mark, Cata, Loi, Lisa, Matt, Danielle, Craig, Jess D, David D, Laurie
Consultant: Jessica Dierauer
Agency: Mother New York

Thank you Sam Smith for loving it.
https://www.youtube.com/watch?v=9Ted3RSpu7s
I Feel Love
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I Feel Love

Lyric video for Sam Smith's new track “I Feel Love”.
321
3,262
14
Published:

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