Spotify Brazil
Escuta As Minas
Escuta As Minas is a project from Spotify Brazil that aims to give more visibility to brazilian independent female musicians. In it's second edition, Spotify launched a studio, made by women and for women, where producers, artists, new stars and designers could create and record new songs. All the creative processes were documented and shared on Spotify's Instagram profile.
I was invited to create the visual identity of this second edition, develop the whole design system and do the art direction of the campaign, including photos and videos of the artists.
The challenge was to create a design system that would be consistent to endure the six months of campaign and, at the same time, flexible enough to support the diverse personalities and personal styles of more then 20 artists.
Color palette and typography over a consistent grid, added to artists portraits, were the core of the design system.
Year: 2019 | Agency: CUBOCC | Creative Director: Pedro Burneiko | Photography: Estudio Bingo
Escuta As Minas
Escuta As Minas is a project from Spotify Brazil that aims to give more visibility to brazilian independent female musicians. In it's second edition, Spotify launched a studio, made by women and for women, where producers, artists, new stars and designers could create and record new songs. All the creative processes were documented and shared on Spotify's Instagram profile.
I was invited to create the visual identity of this second edition, develop the whole design system and do the art direction of the campaign, including photos and videos of the artists.
The challenge was to create a design system that would be consistent to endure the six months of campaign and, at the same time, flexible enough to support the diverse personalities and personal styles of more then 20 artists.
Color palette and typography over a consistent grid, added to artists portraits, were the core of the design system.
Year: 2019 | Agency: CUBOCC | Creative Director: Pedro Burneiko | Photography: Estudio Bingo
