CLIENT: Georgetown University School of Continuing Studies
AGENCY: Pappas
ROLE: Freelance Copywriter
PROJECT: Branding Campaign
AGENCY: Pappas
ROLE: Freelance Copywriter
PROJECT: Branding Campaign
ASSIGNMENT: Concept a new branding campaign for Georgetown’s School of Continuing Studies, which is geared towards working adults. Art direction changed prior to the campaign launch.
"CONTINUE: ON"
:60 TV
Video: Show dIfferent paths individuals can take.
VO:
Success is not a destination.
It’s a path.
A path chosen by those who continue to dream.
To question.
To create.
Who laugh in the face of adversity.
And ignore those who say stop.
There is no can’t, won’t or shouldn’t.
They’re not content with success.
Because they realize there’s more to learn.
Room to grow.
And challenges to face.
They succeed because they continue on the path.
And the world is a better place because of it.
Georgetown University School of Continuing Studies.
Chose your path.
Continue. On.
Success is not a destination.
It’s a path.
A path chosen by those who continue to dream.
To question.
To create.
Who laugh in the face of adversity.
And ignore those who say stop.
There is no can’t, won’t or shouldn’t.
They’re not content with success.
Because they realize there’s more to learn.
Room to grow.
And challenges to face.
They succeed because they continue on the path.
And the world is a better place because of it.
Georgetown University School of Continuing Studies.
Chose your path.
Continue. On.
