Financial Times
Client: Zenith Watches
Project Title: 'A Forgotten Treasure'
Project Title: 'A Forgotten Treasure'
Project Type: Branded Content
Role: Art Direction, UI & UX Design
Web Development: Niv Suresh
Motion Graphics Designers: Alexander Kozlowski & Jay Amadi
Cartoonist: Cosey
UX Research: Jay Amadi
Year: 2019
The online, social and print campaign is centred around the 50th anniversary of Zenith's iconic watch 'El Primero' (1969).
In order to create something unique and unexpected for this luxury brand we partnered with Cosey, the celebrated Swiss comic book author, to create a scrollable digital comic strip that would tell the story of the destiny of the world’s first integrated and most accurate automatic chronograph
The main deliverable for this project was a responsive bespoke one-page scroller website which included scroll-to-view animations and cinematic transitions from and based on the original print artworks from the artist. A social media and advertising campaign were also devised to promote this project from the launch and throughout.
In order to create something unique and unexpected for this luxury brand we partnered with Cosey, the celebrated Swiss comic book author, to create a scrollable digital comic strip that would tell the story of the destiny of the world’s first integrated and most accurate automatic chronograph
The main deliverable for this project was a responsive bespoke one-page scroller website which included scroll-to-view animations and cinematic transitions from and based on the original print artworks from the artist. A social media and advertising campaign were also devised to promote this project from the launch and throughout.
