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TINKIES 'Celebrate Everything'
TINKIES "Celebrate Everything"

A colourful mobile-focused animation created to launch the Tinkies "Celebrate Everything" campaign.
Brand: Tinkies | Agency: Hello Square | Animation Studio: Feral Child

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Copy supplied by Hello Square:
Cake; it’s a treat. It makes us really happy. We celebrate life’s greatest moments with it. But who decides those moments? 
No need to wait until your birthday. No permission needed, no reason needed. We celebrate it all
We find the magic in everyday life and invite people of all ages to do the same.
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Working closely with the awesome team at Hello Square, we started by working on lyrics and a tune for the animated piece to be based on.
Once lyrics and storyboard were completed we approached Mt. Wave music to produce and record the song.

We worked on a style direction and created a cast of characters and colour palette that matched the Tinkies brand and their playful nature.
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ROUGH SKETCH WORK
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Cel Animation - Wips
STYLEFRAMES
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STORYBOARD
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Credits:
Creative Agency: Hello Square
Creative Director: Craig Miles
Animation Studio: Feral Child
Animation Directors: Nella Addy, Rogan van den Berg
Writers: Nella Addy, Rogan van den Berg
Art Direction/Illustration: Nella Addy
Cel Animation: Nella Addy, Skye Davis
2D Animation: Rogan van den Berg, Steve Lewis, Nella Addy
Sound Design: Mt Wave Studio
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Thank you !
TINKIES 'Celebrate Everything'
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