Brief

Belarusachka is a trademark of lounge clothes and sleepwear for women that needed an updated visual image and a catchy slogan. The team of Fabula Branding had to take into consideration the delicate and tender nature of the TM and its wide target audience.

Solution

Elegant baroque lower-case lettering makes the massive brand name easier to read. The graphic element represents fine lace and refers to the manufacturer’s subtle approach to its products. The universal corporate style is based on soft pink and grey colours and can be used to brand any medium.

The team of Fabula Branding studied the insights typical for a female audience regardless of age, income levels, and other factors. The slogan “Because you are beautiful” reflects the philosophy of the trademark: each woman has her own beauty and deserves the best.