Brand Identity & Web Design
RISE, a new student organization, brings people together in dance to raise money for children in need.
The name RISE was chosen to reflect the uplifting and energetic spirit of the event. The visual system revolves around this same idea, using the interaction of figures and logos with ink to promote the freedom, excitement, and purpose of the event. With bright, vibrant colors, the monochromatic posters pop individually and work in tandem to show the coming together of different peoples.
Roughly 1600 photos of ink droplets and 500 photos of figures were shot in order to create the best combinations.
Posters are wheatpasted next to each other while the secondary designs can be used in other media such as banners.
