Taste the mediterranean (2017).

The flavour of a sunbeam. Of ripe tomatoes. Of breeze. Of soft summer rain.
Of leaving the house. Of living life to the full. Of the Mediterranean.

In 2017, renowned PepsiCo brand Alvalle faced a double challenge: on the one hand, it needed to define a new brand identity that would enable it to explain an exceptional but unknown Spanish food to the world and incorporate it into the consumption habits of people who are not used to this product. On the other hand, in gazpacho’s country of origin, the challenge was to ensure that the new brand identity differentiated Alvalle from the white label brands that were gaining ground in terms of sales figures.