ABSTRC COFFEE
Year: 2019
Range of Work: Brand Identity, Photography
ABSTRC(Abstract) is a cafe located in Jeongja-dong, Bundang, where you can fully enjoy dripped coffee along with grilled scones. Not only the taste and quality of coffee are present, it also provides a space where organic and creative ideas can coexist.
Making the name of the cafe unreadable by shortening those letters allows conveying an abstract mood within the logo. In addition, solid and sophisticated look and feel can be delievered by removing the word spacing of the logotypes.
