Treeline is a veterinary cancer care clinic brought to life by a passionate veterinary oncologist. Her mission is „to provide the highest quality, most up-to-date, and compassionate cancer treatment for pets”.

I wanted to reflect that values and designed a very simple, bold mark that can be easily scalable and placed as a large sign on the clinic wall or small embroidery on the apron.

The symbol represents several motives. The tree stands for the name of the clinic. The drop symbolizes a drop of blood which represents oncology. The other meaning of the shape of the tree is an aspen leaf - typical to Colorado where the clinic is based. Finally the pet embracing the tree is the primary concern and the reason for the clinic’s existence.