Rubbish Rubbish

•

#RubbishRubbish

In 2025 most countries will prohibit single-use plastic. But at 564 tons of waste a day.

Why wait?

Many countries are giving an "estimated" year to ban single-use plastic. But in the tiny country of Costa Rica, a big movement already started.

The world faces a big threat: excessive pollution caused by tons and tons of plastic waste; specially single use plastic.

Through the years, Costa Rica has been recognized as an axis of global biodiversity, it’s called the most sustainable country in the world.

However, the problem of plastic waste has not been alien to the country: Costa Rica produces 564 tons of plastic waste a day.

To solve this problem, the government is set to prohibit single-use plastics by 2021.

We think this is a problem that needs to be solved NOW. Why wait ‘till 2021 if we can start right away?

Consumer brands will then need to redesign most of their plastic packaging. We found the way to help them do it in a quick and easy way saving time and money.

In the first 6 weeks since launch:

64M+ Less plastic pieces

276 Less tons of waste by the ban starts

185+ Petitions

196+ Solutions

101+ implemented

23+ Brands

Eliminating only the unnecessary layers of plastic will bring savings for the brands and having avoided 55 tons of garbage every day; just by optimizing their products.

We'll have joined consumer + brands + students + government + influencers + opinion leaders for a good cause.

Although it is a Costa Rican initiative, people from 8 additional countries have joined so far: México, Panama, Colombia, Chile, Ecuador, Argentina, Paraguay and Spain.

La información, opinión, imágenes, fotos, así como cualquier adjunto o anexo, expresadas o inserto en esta página web son responsabilidad exclusiva de los participantes que emiten opiniones y comentarios, los cuales están sujetos a condiciones de moderación y respeto, la Agencia, sus colaboradores y Personeros, así como Esencial Costa Rica, Preserve Planet, Universidad Veritas y Tecnológico de Costa Rica. No serán responsables de las opiniones o contenidos, emitidos por terceros participantes, los cuales no representan o reflejan la opinión o posición de La Agencia., Esencial Costa Rica, Preserve Planet, Universidad Veritas y Tecnológico de Costa Rica. Asimismo, no garantizan en forma alguna ni son responsables de la veracidad, suficiencia o uso que se le dé a la información contenida en esta página web. Ni serán responsable de los daños y perjuicios que, directa o indirectamente, deriven del uso de la información contenida en esta página web. Al acceder a nuestra página web, usted acepta en su totalidad la presente liberación de responsabilidad.

Client Team

Daniel Valverde / Esencial Costa Rica / Brand Country Director

Luis Diego Marín / Preserve Planet / Regional Coordination

Geometry Costa Rica / Geometry México

CEO: Luis Pedro Urrutia / Allan Muñoz

CCO Global: Jon Hamm

CCO LATAM: Juan José Posada

Executive Creative Directors: Carlos Arredondo Baena / Mauricio Granillo

General Account Director: Carolina Barrantes Solis

Designer: Gerson Antonio Cabrera

Designer: Daniel Castillo

Industrial Designer: Víctor Rodríguez