Developing a brand new product: Fuzzion, a solid shampoo with eco-friendly values.
Why Fuzzion? In chemistry, the transformation of an element from its solid state to its liquid state is said to be "a fusion".
A shampoo, soaps in general are born from a chemical reaction of different elements. I thought it would be interesting to use this idea in the development of the brand identity. You can find a moodboard depicting different trends that inspired me for the logo.
Fuzzion with its abbreviation Fz is illustrated as being an element from the periodic table in this logo I designed.
The hexagonal shape aims to show that it's a "made in France" product.
The leaf demonstrates its eco-friendly values.
