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Peasy
Snacking done differently
Visual Identity / Naming / Packaging
Peasy is a new brand that produces snacks based on beans and greens. Peasy Pops are unique crisps made from lentils. Within the snack category Peasy Pops contain the least amount of fat and the highest amount of protein compared to regular chips. If you want to enjoy a snack without feeling guilty, Peasy Pops are your natural choice. It’s really that simple! Peasy does it!
Because Peasy Pops is the new kid on the block it’s important to get people’s attention. From a distance the playful oversized logo, the cheerful colours and the large illustrations attract your attention. The illustrations are big blow-ups of the colourful worlds of flavour for each variant.
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