Company Overview :
Zest is a new retailer clothing store, Selling a casual outfit and sportwear product. They have mission to helping people finding their style with an affordable price. So the product it doesn't necessary get from famous apparen brand, they usually cooperated with a new brand or mid range brand apparel that provide them with a high quality product.
With that mission they are hoping to make this retailer store to be the place for people to finding their style with affordable price but still looks good on them.
Logo Concept :
Using the first letter of their Name I make Abstract symbol that looks like " Z ". This logo is reflecting their brand personality, It gives the feeling of shopistication, excitement, friendly, and welcoming, so when the customer walk throught their front store and look at the logo they already know this is best place to find and buy outfit with an affordable price.
Hopefully by using this logo they will bring the value of the company brand and gather more ideal customer for them, the customer that seeking outfit that fit and looks good on them.
Logo in mockup Overview
THANKS FOR WATCHING !
