CashBack



CASHBACK is a loyalty program from Liberty, one of the biggest banks in Georgia. This program works with a standard cashback logic: You pay at specific merchants and get back part of your payment immediately. For visualizing this process during the launch campaign, we used the shape of Cashback logo in different forms, representing the products at particular merchants, where you could get your money back; including bookshops, pharmacies, bakeries, restaurants and toy stores.

As a slogan of this campaign, we chose widely known aphorism by the most prominent Georgian poet Shota Rustaveli dated back to XII century - “Whatever you give away, comes back” and changed it slightly by adding the amount of cashback percent offered by merchants.



Canapé

Cake

Book

Toy

Pill

Detail


Concept​​​​​​​


CGI Breakdown

Credits

Client  CashBack
Agency  Leavingstone

Creative Director  Beqa Adamashvili
Art Director  Sophia Antidze
Concept Artist  Noshre Darakhvelidze
3D Artist  Saba Kavtaradze
Creative Retoucher  Abesalom Kavelashvili 
Copywriter  Salome Zhvania
Account Director  Eko Chubinidze
Account Manager  Khatia Khatiashvili
Strategy Director  Nino Kuprashvili
Strategist   Salome Dolidze


CashBack
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Sophia Antidze