Taiwan Tobacco & Liquor Corp debuted in Vietnam by introducing three beer lines in October 2017. Fruit-favoured beer is a new concept for the Vietnamese market; hence, an opportunity for Taiwan Beer to grow.
The three main lines included Gold Medal, Sweet Touch - Lychee favoured beer and Pineapple preferred beer. All three lines posse a bold taste without bitterness, which is suitable for both men and women.
All products are imported directly from Taiwan to ensure consistency in taste and quality.




Credits:
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Next Good Things Business Consulting Agency
Client: Taiwan Beer
Creative Direction: Minchu
Designers: Tri Dang, Thach Thanh
Project Management: Tuan Nguyen, Khang Khang, Petin Nguyen
Showcase: Run, Irene, Ngan Truong

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Taiwan Beer - Launching Campaign
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