Visible blind box

Blind boxes represent "uncertainty". The shape of the doll in the box cannot be judged by its appearance. After purchasing the box, consumers can open the box for confirmation.

In the age of material richness, young people pay more attention to the spiritual satisfaction and strength brought by objects than to their practical value. It almost satisfies the characteristics of artworks and gives consumers a belief. As a combination of art and commerce, it has artistic attributes and can be sold in the form of goods. This not only lowers the threshold for everyone to buy art, but also reduces the time and cost for everyone to buy art.

The commonality of blind box and capsule game is a process of lottery. Different rules and instructions let the audience and consumers do not know what they will get. X-ray showed this mystery in a relatively naked way. When the dual identity of art and goods is combined, it creates greater value for the market.

A series of things, causing consumers to collect a full set of psychology. Always keep buying, and then the stimulus is in the form of this blind box. Favorite objects have only minor changes in appearance. This design gives the product artistic, identity, and consumers are seduced by the original mystery of form to produce consumption behavior.

* Subject and identity; persona identity and image; x-ray film, capsule machine is a description of the phenomenon