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thenanoleaf.com

This NanoLeaf Branding & Website is a self initiated project that is designed to establish the identity and branding for Nanoleaf.  

Nanoleaf got their kick off on kickstarter.com and is most known for inventing the nanolight, the world's most energy efficient light bulb to date.

My goal in designing the branding for Nanoleaf was to give their mark breathability, approachability, memorability and clarity through the use of warm colors, clean lines and sans serif letterforms. The geometric icons were designed based on the current product design of the nanolight. Its geometric form is central to their innovative thinking, breakthrough technology and distinction amongst their competitors. 

When designing the website for nanoleaf, I attempted to emphasize simplicity, breathability and approachability through the use of warm and light colors, subtle gradients, space and clear navigation. 
NanoLeaf
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NanoLeaf

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