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    MY ROLE: - Team Collaboration on pitch and overall concept/theme - Logo and packaging concepts - Hand-drawn illustrations and typography (Bou'… Read More
    MY ROLE: - Team Collaboration on pitch and overall concept/theme - Logo and packaging concepts - Hand-drawn illustrations and typography (Bou'isms) - Bou’ism patterns and applications across campaign - Brand book - Media kit - In-store menu design Note: Final logo mark designed by Joe Monnens, Logotype by Ed Bennett, typography selected by Anna Giacomini TEAM: Creative: Ed Bennett, Design Director | Joe Monnens, Art Director | Nina Orezzoli, Art Director-Experiential | Anna Giacomini, Senior Designer | Lindsey Aho, Designer, | Writing: John Neerland | Brian Ritchie | Jenny Kirmis | Lisa Lucas | Steve Kaplan | Photography: Chris Peters and misc. stock Read Less
    Published:
Life is short. Stay awake for it.
We updated their brand identity from a northern lodge theme to a fresh variation
of the same elements, now rooted in natural textures and fluid graphics.
 The logo and logotype create an expressive, energetic look, while
the color palette has evolved to tie more closely to Caribou Coffee’s core offering.
The shield element has also been updated to resemble the shape
of traditional national park signage.
Before | After
Rebranded cups and sleeves
Menu Boards
Environmental Graphics
Brand Book
Media Kit