Since we began working with Tesco in 2011, we have become their main design and artwork partner in Ireland. In that time we have created, developed and managed countless successful design projects.
We love a challenge and they don’t come any bigger than this, when in 2018 there was a major re-design of Tesco UK’s private label proposition and this needed to be rolled out in Ireland.
To successfully deliver the project, fulfil our role as brand guardians and ensure an efficient execution of the new designs we worked closely with Tesco UK’s design and artwork agencies.
We love collaborating with people of different backgrounds and disciplines and this was a key part of the project, where we worked closely with Tesco Ireland’s technical and commercial departments plus a wide array of suppliers and producers.
Photography and illustration were important elements in rolling out the design with strict adherence to brand guidelines executed in the commissioning, briefing and styling of the products. We managed this resource utilising our wide network of leading industry talent.
Achieving a consistency in the final printed packs with printers in Ireland and across Europe was integral to the success of the launch. This is where our experience in retail packaging and FMCG comes to the fore, coupled with our expert print management service that ensured a consistent result across multiple pack formats and substrates.
We successfully launched over 1,200 lines across 9 categories over a 17 month period. A launch carefully managed and expertly delivered!
