THE PRODUCT
Sir Winston Tea presents a brand new black functional tea: a tea that seems like a coffee, thanks to the presence of green coffee.
THE COMMUNICATION PROJECT
We worked on the communication starting with the creation of the product naming ATTIVATÈ, able to tell the tea’s main feature, and of the packaging, until the production of the TV commercial, radio, and billboard.
THE IDEA
To deliver the message of a tea that works like a coffee, we came up with a simple yet powerful idea: ATTIVATÈ activates the body and mind, even of those who are usually inanimate.
BEHIND THE SCENES
We worked with Tax Free studio for the production of the video, made with a combination of 3D, illustration and frame by frame animation.
The music is composed ad hoc and underlines the meaning of the message.
A SPECIAL THANKS TO
Client: Pompadour
Agency: AUGE Communication
ECD: Federica Ariagno e Giorgio Natale
CD: Federica Ariagno e Williams Tattoli
Copywriter: Veronica Dal Cortivo
Art Director: Alessandro Dore
3D, Illustration, Animation: Tax Free
Original Soundtrack and Sound Design: Matteo Marson
