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文書用品/企業識別 - 紐約設計顧問 STATIONERY SYSTEMS
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    A branding program is more than a collection of well-designed pieces. 
It is an ongoing exercise in variation on the theme and implementation… 不論… Read More
    A branding program is more than a collection of well-designed pieces. 
It is an ongoing exercise in variation on the theme and implementation… 不論是成立新品牌或是品牌重建,在初期,不僅只是着重創意、構思,或眼前市場的需求而已。 
一個成功的品牌設計,除了設計的叫座外,它應該有持續性的執行和實施的功能…
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The Step-by-Step Branding Process
Strong brands require careful thought and planning, extensive research, specific definition, test-driving, and maintenance. We've developed these comprehensive steps to ensure the success of brand effort.
 
品牌設計、品牌形象的執行項目及建立程序
品牌設計、品牌形象的建立與執行作業上,主要透過分層的作業步驟作為建立的程序。透過執行作業步驟圖表,讓大家了解品牌的建立程序與環節。

從診斷評估... 市調的前置作業,分析品牌的營運訴求、企業優勢、市場環境、商品特點與目標族群等並擬定品牌發展建議。繼而打造品牌內涵與本質協助企業主制定品牌願景、品牌標語、品牌文化與價值、品牌承諾與支援、品牌定位擬定策略等設計風格與方向...
Better Stationery Mean Better Business...
A good identity system has several specific features. In addition to the overall brand, design, layout,
careful choice of fonts, color, and paper help to make a lasting impression.

http://www.newyorkdesign.com.tw