bobriq jewellery


Project description

Packaging design project for Bobriq jewellery. Bobriq is a handcrafted silver jewellery boutique. The main brand idea is based on simple geometric shapes and lines - the "perfect imperfection". Bobriq packaging design extends the main brand idea and uses minimalistic thin architectural lines across the packaging. The same lines were used to design actual jewellery. Packaging construction, shape, size, premium paper and print technique was precisely selected and designed to reflect the brand idea: "basic shapes enhanced by personal touch". Packaging design touches three main human senses: sight, touch, and smell - yep packaging has its smell. The idea of smell is part of the packaging design project, this is where graphic design goes beyond print or digital. Bobriq has its own perfume smell inside the box, this idea fulfills the overall brand experience.

Credits

Design: Aurimas Grajauskas
Art direction: Aurimas Grajauskas
Client: Bobriq jewellery
Print: Color lab

Photoshoot

Photography: Packshot studio
Art direction: Aurimas Grajauskas
Hand model: Silvija Ridulytė

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© AURIMAS GRAJAUSKAS 2020

bobriq jewellery
903
6,978
46
Published:

bobriq jewellery

Packaging design project for Bobriq jewellery. Bobriq is a handcrafted silver jewellery boutique. The main brand idea is based on simple geometri Read More
903
6,978
46
Published:

Creative Fields