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Brand Identity - CannaClusters™
A healthier alternative to your typical sweet edibles, CannaClusters™ are organic, nut-based, vegan clusters made with roasted cashews, almonds and berries.
After a successful year with increased brand awareness since the conception
of their first logo, CannaClusters™ switched gears and decided their brand identity needed a refresh - not because their image was outdated, but to provide higher-quality branding for their clients and stand behind a solid,
professionally marketed product.
Along with the logo redesign, color palette finessing and typography update, CannaClusters™ was dealt a refreshed business card model, printed at Crutch Cards on custom hemp paper, perforated to serve as rolling tips.
One aspect of CannaClusters™ that was due an immediate improvement was packaging - up to this point, their products were stuffed in tiny cardboard boxes personalized with a CannaClusters™ sticker. Switching to zip top stand-up pouches allowed temperature control and easier handling due to vacuum sealing, all in all resulting in foolproof storage and shipping.

5" by 3.5" kraft paper pouches proved to be the optimal solution, customized with a 3" by 3" translucent label comprising the ingredients, flavor, net weight and other pertinent product details.
Making their presence known in New York City, the company strives to provide better choices and educate the market on the healthier way to eat their meds.

In a nutshell, CannaClusters™ values locally sourced and sustainable products that are not only good for you, but also provide a little kick.
Client quote: You're amazing!! Thank you!!!!
Timestamp: July 2019
Brand Identity - CannaClusters™
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Brand Identity - CannaClusters™

A healthier alternative to your typical sweet edibles, CannaClusters™ are organic, nut-based, vegan clusters made with roasted cashews, almonds a Read More
46
165
0
Published:

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