While working at Ugaoo, I identified a problem that the brand was targeting wrong target group and was branded as an Online Nursery.

Primary research at various locations and secondary research by using different platforms and competitor analysis was done to identify the target group.

Brand Positioning

To make Ugaoo a Lifestyle brand.

The new target group varied from age group of 22 yrs to 40 yrs; working individuals, newly married couples, gardening enthusiasts, Instagrammers, Millennials and Zen G.

A major shift from single-time use plastic pots to a self watering pot was made. This helped to keep the plant healthy & safe, and caused no damage in transportation.