How to optimize a complex process by empathy and cocreation practice?
The great magic behind Design Thinking's cocreativity methodology
_The challenge
Project the ideal flow of information inputs through the Registration Team in Deca. For this, we had to cocreate a Hub (named Gaia during our immersion), disposing a new platform with focus in both B2B and B2C universes, where all the products' informations should be displayed in a complete and correct way. With that in mind, we must envolve the journey of multiple squads as Marketing, Engineering, Communication and Home Center Merchandising.
Client Immersion in Deca industry, discussing the pain points of the company's teams. Sep.2018, São Paulo, Brazil.
_The workshop
In a 4-day workshop, we could present Hub's purposal of information integration in Deca's processess of products registration. We created internal personas and their journey maps, and merged all the insights in a unique workflow of jobs and interaction that combined the efforts of eight teams of Deca.
Our workshop took 2 days of personas and journey maps constructions, and 2 days of the integrated workflow cocreation.
_The solution
We left the workshop with a full draft of Gaia's workflow. Then, back to TriggoLabs, we could draw some screens to illustrate some of the main touchpoints of the platform. In the new blueprint, presented as a timeline, we could manage the teams' accountability by colors. Moreover, in a timing disposition, it was possible to see the activities and interactions befora and after a product launch.
Prototype for the Hub's platform integrating the information interactions of multiple teams
The final blueprint of a product's launch timeline through Deca's teams.
Main Deliverable: Service Design Blueprint
Other activities: Client Immersion Experience, Design Thinking, User Interview, Product Management, Priorization, Workshop Facilitation, Service Design and Design Blueprint.
