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Sooná
InDesign
Branding
Soonā, moon in Otomí indigenous language.

Our aim was to design an identity that would stand out from the typical yoga studios. We wanted to make a nod to Otomí artisan heritage, by integrating some florals and animals into the mark and identity patterns. The symbol is the abstraction of a bunny in a meditative posture, nurtured by the moon, in a continuum cycle of peace and contentment. Typography is minimal with a slight reference to a crescent moon.

The pastel-coloured blue, mineral grey and white, create a calming effect, inspired by Ayurvedic practices.

Soonā, a window into oneself discovery and yoga practice.

  
  
  
  
Sooná
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Sooná

Soonā is a yoga practice studio in Guadalajara, Mexico. Our aim was to design an identity that would stand out from the typical yoga studios. We Read More
1.2k
9.4k
82
Published: