2020 RED PACKET 福在眼前

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The red envelope, as an important part of the Spring festival tradition, how to bloom its charming in new era is the topic for designers to study. 1983ASIA create the topic of “lucky is front of the eyes” to share our new understanding of traditional culture.

80s was the period when the comic culture was popular, the various themes of comics were also a common memory of a generation. The Chinese “homophonic meaning” is a part of the classical cultural tradition, 1983ASIA combined cultural memory with cultural genes, and put girl’s eyes from Shojo manga and “bat” which represents lucky in Chinese tradition together to create an interesting picture. We hope the topic of “Lucky is front of the eyes” could wish everyone a good new year, break the tradition, and good lucky in the whole year.

红包，作为春节传统的重要一环，如何在新时代中绽放传统的魅力也是各位设计师们研究的课题，1983ASIA以“福在眼前”为题,分享我们对传统文化的新理解。80年代正是漫画文化流行的时期，各种题材的漫画也是一代人的共同回忆；而华人的“谐音取义”也是经典文化传统的一部分，1983ASIA以自身的文化记忆与文化基因结合，将少女漫画的双眼与中华传统代表福气的“蝙蝠”元素通过设计手法进行结合，形成了有趣的画面，用“福在眼前”祝福大家新的一年突破传统，好运全开！

CATEGORY｜利是封設計 AGENCY｜1983ASIA DESIGN DIRECTOR｜YAO & SUSU 楊松耀 & 蘇素 DESIGN｜YAO, SUSU, ZHANG YU RONG, CAI XIU LING 楊松耀、蘇素、張鈺榕、蔡秀玲 YEAR｜2019 COUNTRY｜CHINA, SHEN ZHEN 中國, 深圳