Studio 276
Fivex approached us to create an identity for ‘a funky new extension’ to an existing building in the cultural heart of the Melbourne CBD at 276 Flinders street. The area around Flinders Street Station is incredibly well serviced but… gritty. It’s practically the last place suit-and-tie corporates would normally search for work premises – so who would want to work here we asked ourselves? Well, people who are looking to stand out, who are the trend-starters, start-ups, idea generators, early adopters. The identity had to make them sit up and take notice.
Working with local illustrator Ellen Porteus, we created a vibrant and energetic vision of the Flinders Street area – a three-dimensional illustrated map of Melbourne. The logo reflected the modular nature of the building designed by Baldasso Cortese – light, space and industrial materials coming into play to create a dynamic environment over multiple workspace levels.
Client: Fivex
Art Direction, Branding, Graphic Design, Videography by Theola
Illustration by Ellen Porteus
Location Photography by Anthony Geernaert
Collateral Photography by Foliolio
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