馬祖好神視覺形象設計
Visual identity design for Gods of Matsu
提到馬祖，大多數人不意外地會聯想到碉堡、砲台等戰地氣息濃厚的印象。但其實在信仰文化上，馬祖更是一座豐富的寶庫，值得我們深入探索。為了有系統地介紹馬祖的民間信仰、習俗，本次與連江縣政府文化處共同規劃製作「馬祖好神」網站，以及相關視覺設計衍生物。
在視覺識別上，將馬祖的離島地景與受神明庇佑的意象結合，並佐以簡單的筆觸，營造出親切易懂的特色。
在網站製作上，由於資料量龐雜，首先規劃出習俗、神祇介紹、節慶等重點單元，再將各單元詳細內容區分層級，以清楚易讀為設計主軸。
此次也針對金板境天后宮廂房的文物展，設計了一份導覽折頁，讓觀者能以按圖索驥的方式，認識這座創建超過400年，最具閩東特色、建築形式最豐富的媽祖廟。在折頁中，除了標示各文物的背景，並將媽祖與各神祇以插畫手法表現，企圖以親切淺顯的形式，帶出馬祖的傳統習俗、信仰與節慶文化。
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People always associate Matsu with military landscapes like bunker and fort expectedly. Actually Matsu is also a rich treasury of Taiwan-folk beliefs, and it’s worthy to explore deeper. In order to introduce the folk beliefs in Matsu systematically, we have planned and built the website Gods of Matsu in cooperation with Lienchiang County Government, and we also provide related visual design productions.
To develop a visual identity, we try to combine the island landscape of Matsu and the concept of god blessing, and make it look friendly and intelligible with simple strokes.
In terms of website production, because of the huge amount of data, first we arrange some feature sections like folk beliefs, introducing of gods, festivals and so on. And then we try to build a layering content in each section in order to provide the website intelligibility.
We also designed a guiding leaflet for the historic cultural relics exhibition of Jinbanjin Mazu Temple. So that people can have a better understanding of this 400-years-old Mazu temple, with eastern Fujian’s traditional cultural and architectural sensibilities. Besides of the index for exhibition, we tried to introduce the folk beliefs and festivals of Matsu in a friendly way, so we did some portrait drawings for gods of Matsu.
視覺識別設計 Visual Identity Design
網站設計 Website Design
導覽折頁設計 Pamphlet Design
