CES 2020
For the CES 2020 Event in Las Vegas we have had the great opportunity to create the intro film and get the audience pumped up to see the worlds latest and most innovative products being presented.
This animation needed many pieces of technology visualized with a sense of complexity, ingenuity, and a recognizable presence in our daily lives. With those thoughts in mind we started to break up multiple products and their internals to create interesting 3D transitions and shape the first scenes of the animation.
In order to show the viewer the importance of the end user and the way how newly developed technology is being received and used, we added consumers and visualized them testing and using the new technology. Different categories are shown. Technology that is already used in our daily lives on a large scale, and newer, less present technology.
With the drone car as the central object in our last scenes we place the viewer in a more futuristic world but keep the connection to the present by showing the strip of Las Vegas with all the drone cars flying over the strip. Combined with the CES Ready typography we bring all the elements together and end this video with a bang!
