Tail & Fin Branding and Launch
tail & fin brand development and launch 
The founders of the fast casual restaurant that would become Tail & Fin, in cooperation with executive chef and Nobu alum, Karu Wedhas, approached my team for a ground-up brand identity, positioning, and marketing strategy prior to their launch. We assisted them every step of the way from initial steps of naming, go-to-market plan, and design, to establishing social channels, PR, and media blitz leading up to their successful grand opening.
client: Tail & Fin Sushi Burritos
agency: 3 Martini Lunch​​​​​​​
creative direction: Ethan Starkweather, Selena Pepe
marketing strategy: Scоtt Jоhnsоп
design: Ethan Starkweather, Selena Pepe, Rick DeSoto
pr: Brittany Moore
photo credits: ¹,² @tailandfin - instagram.com, ³ contributor Mark Vetanen - google.com, ⁴ eatdrinkkl.blogspot.com, ⁵ @mytailandfin - instagram.com
thanks!
Tail & Fin Branding and Launch
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Tail & Fin Branding and Launch

Fast casual restaurant, Tail & Fin, approached my team for a ground-up brand identity, positioning, and marketing strategy prior to their launch. Read More
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