Taipei Metro / Year of the Rat Commemorative Tickets
Taipei Metro / Year of the Rat Commemorative Tickets
2 0 2 0  庚 子 鼠 年 捷 運 紀 念 車 票 

中國民俗藝術中常出現老鼠頂開合碗的符號,是來自於「鼠咬天開」的民間傳說。天地之初,混沌未開,以合碗象徵天地,老鼠頂開了合碗,使氣體流動,產生陰陽。因此老鼠成為開天闢地,生育萬物的子神,具有祛災納吉的象徵意義。A mouse opening joined bowls from within is a common symbol in Chinese folk art. The idea originates with the saying that "a mouse bite opened the world." Initially, the sky and earth were not separate. There was chaos. The two bowls that fit together here symbolize heaven and earth. The mouse opens them to let air flow and bring in light that separates the Yin from the Yang. This act made the mouse into a spiritual being that opened heaven and earth and gave birth to all things. The mouse therefore became a symbol of driving away disaster and welcoming fortune.

臺北捷運鼠年生肖紀念車票包裝以「鼠咬天開」為主題,將傳統工藝結合現代設計表現手法,透過印刷加工的堆疊,增添層次感與視覺張力。包裝正面以剪紙藝術的鼠圖案搭配經典花卉元素與立體線條相互映襯的合碗,背面則以祝福佳句的文字轉化成鼠尾巴圖像作為展現,並將故事當中的陰與陽轉換成符號,延伸應用於包裝封口與卡片背面,使包裝與主題間的連結性更為完整。​​​​​​​The packaging of Taipei Metro commemorative tickets of the year of the rat takes” Rats bit the sky open” as the theme, combines traditional technology with modern design techniques, and increases gradations and visual tension through the stack of printing processing. The front side of the package is decorated with the pattern of a paper-cut mouse and two bowls, which is the combination of classic flower elements and three-dimensional lines, and the back side is the text of blessing sentence transformed into mouse tail image. The Yin (moon) and yang (sun) elements in the story are converted into symbols, which are extended to the package seal and the back of the card, so as to make the package and the theme more completely connected.

Art Director - Midnight Design
Design - I Chan Su、Yi Gu
Photography - Mo Chien
Typeface - 文鼎字型
Paper - 采憶紙業、貝爾敦紙業
Client - 臺北捷運 Taipei Rapid Transit Corporation
Thanks for checking !
Welcome to contact us for all types of projects:
Madeinmidnight@gmail.com
Follow me on Facebook

Taipei Metro / Year of the Rat Commemorative Tickets
830
5,075
35
Published:

Taipei Metro / Year of the Rat Commemorative Tickets

The packaging of Taipei Metro commemorative tickets of the year of the rat takes” Rats bit the sky open” as the theme, combines traditional techn Read More
830
5,075
35
Published:

Tools